Volume 16, Numbers 1 & 2 / March/June , Pages 1-154
The International Specialist Strategy: Financial Funding and Deployment
Multinational Finance Journal, 2012, vol. 16, no. 1/2, pp. 87-103
Briance Mascarenhas , Rutgers University, USA    Corresponding Author

Many firms facing global competition are seeking to become specialists. This study examines international specialists, defined as companies that produce, sell, and expand internationally within one industry. This study examines their capital sourcng and deployment. Analysis of a knowledge-intensive industry, pharmaceuticals, suggests that firms which pursue this focused strategy match their funding and deployment of financial resources. They use equity funding and invest it heavily in research in order to develop international proprietary niches.

Keywords : strategy; focus; niche; international; diversification; finance
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